The first bookshop in Gabrovo opened doors in 1898 and was called Nauka (learning). Until 1948, there were 17 bookshops in Gabrovo. In 2016, a bookshop (knigoprodavnitsa) opened on the grounds of Etar Museum. Its location is close to the main museum entrance, and around it conditions have been created for visitors who can conveniently acquaint with various books focused on research, popular science, documentary literature and fiction. Educational aids for kids are also offered by the bookshop.